The role, Executive Director Marketing, will join the executive leadership team within Tourism WA and lead a high-performing team at the forefront of destination marketing. You will also shape the future of WA’s brand and visitor economy through world-class campaigns, strategic aviation and commercial partnerships, digital innovation, content strategy, PR and international market engagement.
Tourism WA is responsible for promoting Western Australia as an extraordinary holiday destination, inspiring more people to visit our great State. Their focus is on marketing the destination; developing, attracting and promoting major sporting, cultural and business events; and supporting the development of significant tourism infrastructure and projects.
This is a rare opportunity to lead work that is both creatively ambitious and economically significant - positioning Western Australia as one of the world’s most compelling destinations for travel, events, culture and experience.
The successful candidate will bring a powerful combination of strategic capability, commercial acumen and creative instinct. You will understand how to build contemporary brands in complex environments and be confident operating at the intersection of government, industry, media and global partnerships.
Equally comfortable in executive and creative settings, you will know how to inspire teams, influence stakeholders, navigate public accountability and deliver bold, insight-led marketing that cuts through on a global stage.
For further job-related information, please contact Ms Emily Bulloch, Principal Consultant, Beilby Downing Teal on 0427 582 402(only contact for information about the role).
Location
This role is based in the Perth Metropolitan Area.
How to apply for this position
Applicants are encouraged to apply online and must provide:
- A comprehensive CV
- A two (2) A4 page cover letter outlining how your skills, experience and career achievements meet the Essential Selection Criteria and the expected behaviours of an Executive Leader, that are listed on the attached Job Description Form.
- Contact details of two referees, with a preference of one from a current/most recent line manager
Pre-employment conditions
To be eligible for appointment, applicants must be an Australian citizen, have permanent resident status in Australia or have a visa that allows you to live and work in Australia for the period of your employment contract.
Please submit your application by 4pm (WST) Friday 3 July 2026.
