Tourism WA’s International Markets teams are responsible for the development and delivery of Western Australia’s global partnerships with key travel and distribution partners. The International teams engage in targeted marketing activities including cooperative marketing campaigns, familiarisations, PR and destination training.
About the role
Tourism WA is on the lookout for a dynamic and experienced Country Manager – Germany to join our high-performing Marketing team, working from our Frankfurt office. In this pivotal role, you will lead the strategic direction for the German-speaking European market and drive innovative marketing campaigns that showcase Western Australia as a must-visit destination — attracting high-value visitors and delivering real results for the state.
We have one permanent, full time (37.5 hrs p/w) position available, located in Frankfurt.
As our Country Manager – Germany, you will take the lead in shaping the strategic direction for the German-speaking European market, delivering targeted marketing programs that elevate Western Australia’s profile as a premier travel destination.
Your efforts will play a key role in driving visitor growth and economic return, while bringing WA’s unique tourism experiences to life in alignment with our global brand strategy.
Based in Frankfurt, Germany, we are looking for candidates who have:
- Understanding and experience in formulating and developing trade and consumer marketing campaigns (including digital marketing) with proven results.
- Experience in the travel and tourism industry particularly relating to the German markets.
- Preparedness to undertake frequent German domestic and international travel.
- Proficiency in German and English, both written and verbal.
For further job-related information, please contact James Munro, Senior Markets Manager via email on James.Munro@westernaustralia.com
About the department
Tourism WA is part of the larger Department of Creative Industries, Tourism and Sport (CITS) as a diverse agency that supports all Western Australians by giving them opportunities to reach their potential and live their very best lives. Staff in our department work across the portfolios of creative industries; sport and recreation; tourism and multicultural interests. We’re also responsible for supporting major events and infrastructure projects throughout WA:
- We support a sustainable arts and cultural sector that facilitates social and economic wellbeing by building capacity of the sector, the provision of funding and grants, progressing infrastructure projects, providing research, policy, information and support.
- We help maintain a strong and diverse sport and recreation sector by removing barriers to participation, providing funding and support for the sector through g3rants, infrastructure and major capital projects.
- We promote and support multiculturalism, through the Office of Multicultural Interests, which strengthens communities to ensure WA is a vibrant and effective multicultural society.
- We champion WA’s tourism industry and promote Western Australia as an incredible destination.
- We support the people of WA, including First Nations peoples, to connect to their culture and history through Aboriginal History Western Australia, and the State Records Office.
This role is based at Frankfurt, Germany
How to apply for this position
Applicants are encouraged to apply online and must provide:
- A comprehensive CV.
- A two
A4 page (maximum) outline on your experience in relation to:
- Your experience in the travel and tourism industry particularly as it relates to German markets including any exposure you have had in formulating and developing trade and consumer market campaigns with proven results.
- Your proficiency in German and English, both written and verbal.
- Contact details of two referees, with a preference of one from a current/most recent line manager
Please note that all Essential Selection Criteria as outlined in the Job Description will be assessed at some stage during the selection process.
To submit your application, please click on the ‘ Apply for Job ’ button.
Download the JDF by clicking or copying and pasting this link in your browser: https://beilbydt.com.au/application-packs
Pre-employment conditions
To be considered for this role, applicants must be based in Germany and willing to work from Frankfurt. Other requirements include being a permanent resident of Germany or possess relevant working permits to legally work in Germany. Documented proof of working rights must be provided with application.
Other conditions specific to this role are:
- Ability and willingness to undertake travel for business needs
- Ability to work outside business hours, including weekends.
